Nathan Crooker is a commercial and film director working at the front edge of AI-driven production. He directs spots that fuse live-action performance with generative AI worlds, concepting and prompting broadcast-ready work that would be impossible, or impossibly expensive, to shoot any other way. His Smart & Final World Cup campaign set a live green-screen performance inside a fully AI-generated stadium, crowd, and jumbotron.
With over two decades as a director, cinematographer, and editor, Nathan is a trusted collaborator for global brands including Heineken, J.P. Morgan Chase, Toyota, Amazon, and Dos Equis. Known for hidden camera stunts and immersive commercial work, he captures authentic human moments and turns them into cinematic stories, fluent in long-form and social-first short-form alike.
His films have screened at festivals worldwide, cementing a reputation as a bold storyteller whose work lands culturally and emotionally. Available for commercial, branded content, and AI-driven productions.