Marshawn Lynch, known as "Beast Mode," partnered with Chime, a fintech company, to promote financial wellness in a hidden camera commercial featuring over 9 cameras and real people, not actors. This unique approach highlighted individual financial journeys, with select customers at Steve's Burgers in Los Angeles receiving a $2,500 check from Chime and financial advising from TrustPlus. The initiative aims to enhance financial literacy and empowerment.