SMART & FINAL "WORLD CUP" - "FAN OF THE MATCH"
A fully AI-generated :30 for Smart & Final's World Cup campaign. Directed by Nathan Crooker, who concepted, prompted, and art-directed every frame with generative AI, from the stadium aerials to the jumbotron "Fan of the Match" moment.
Nathan is now working as an AI Director alongside his live-action practice, building broadcast-ready spots end to end through prompting and AI craft.